Unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
How to Find Relevant Customer Proof When Upselling New Products
September 2, 2026
The Power of Conviction: Why Customer Love Makes B2B Marketing More Believable
September 1, 2026
The Last-Mile Problem: Why Proof Libraries Go Unused
August 31, 2026
Six Deeto Alternatives for 2026: Beyond the "Customer Orchestration Platform"
August 27, 2026
Your Best Customer Proof Is Sitting Unheard in Your Call Recordings
August 26, 2026
Introducing Peerbound Measure: Deliver Business Outcomes, Not Just Outputs
August 26, 2026
How to Launch New Products With Customer Proof on Day One
August 18, 2026
When Buyers Ask AI for the Best Software, Your Reviews Write the Answer
August 17, 2026
Why Your 2026 Customer Proof Strategy Needs to Move Beyond Surveys
August 13, 2026
Peerbound vs. UserEvidence: An Honest Comparison
August 12, 2026
Marketer of the Month: Holly Higgins, Senior Customer Marketing Manager at Nectar
August 10, 2026
Customer Proof Metrics: Does Your Proof Actually Move Deals?
August 3, 2026
10 Pieces of Career Advice From Customer Marketing Leaders
July 31, 2026
Signal-Based vs. Survey-Based Customer Proof: Why Timing Decides Who You Find
July 30, 2026
5 Things to Spell Out the Next Time You Send a Customer Story Request
July 29, 2026
Finding Customer Advocates Doesn't Have to Start With a Hand Raised
July 28, 2026
Customer Proof Shouldn't Need Three Vendors and a Duct-Taped Integration
July 23, 2026
How to Give Sales Self-Serve Access to Customer Stories (Without Becoming Their Proof Engine)
July 15, 2026
How to Build a Customer Proof System Your Sales Team Actually Uses
June 30, 2026
How Customer Marketers at Canva and Motive Are Using AI to Scale Advocacy and Prove Revenue Impact
May 7, 2026
The ROI of Customer Marketing: How to Measure What Actually Matters
February 6, 2026
AI for Customer Marketing: How to Cut Through the Hype and Drive Real Results
February 5, 2026
How Lattice Attributed Millions in Won Revenue to Customer Proof (By Flipping Their Advocacy Funnel)
January 28, 2026
Smarter Sales Enablement: What Actually Works
January 15, 2026
What Sales Teams Actually Search For: 6,000+ Customer Proof Queries Analyzed
November 21, 2025
What is Customer Proof? The 2026 Guide for B2B SaaS Marketers
October 24, 2025
The State of Customers’ Minds in 2025
June 9, 2025
The Buyer's Problem: Too Many Choices
July 8, 2024
The Seller's Problem: Too Much Information
July 10, 2024
The Marketer's Problem: Too Much To Do
July 12, 2024
Why Customer Proof is the Most Underused Asset in B2B Sales
